Thursday, 10 June 2010

Created this mobile for British American Tobacco.

Co-operation strengthens and

creates the chance for new ideas

The BAT-countries work independent

and in co-operation with each other

The four colours, orange, yellow, blue and green,

symbolise the groups of different BAT-regions

The rotation of the coloured countries create new

shapes and colours. It is in constant renewal

This symbolises a meeting and working together

of the BAT-regions towards new innovative ideas

By using transparent acrylate and placing

the mobile in front of the window creates

the chance for the sun to shine through the mobile

This causes a shimmering of new colours

and shapes in the staircase